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Centerplate CEO Des Hague now faces public backlash and repercussions from his board.

He also talked about his desire to do good on the heels of that, his charitable endeavors and his enthusiasm about working with Froozer.

"In my case, it was less than a minute in Vancouver two years ago," Hague said.

Fallen food executive Des Hague has been hired to run a frozen food company, two years after a viral video exposing him abusing a small dog led to his resignation as CEO of top food concessionaire Centerplate. "I am fully invested in the Froozer brand and its potential," Hague said in a statement last week.

The 48-year-old Hague, who pleaded guilty in connection to the incident, became an investor and chairman of the board several months ago of his new company Froozer. Colorado-based Froozer sells tubes of frozen fruit and vegetables, an official snack of the U. His hiring was first reported by newspaper in Stamford, Conn., In an interview with CNBC on Friday, Hague discussed his remorse over the incident with the dog, which he had kicked repeatedly and whose leash he had harshly yanked.

Hague's caliber lead our organization." "Our decision to engage Des was based on his experience, leadership qualities and prior business successes which speak for themselves," the company said.

"Over a twenty-five-year period of leading global public and private companies, he has established himself as an innovative thinker in the international business world." Froozer also cited the "significant amount of time and energy" Hague devotes to nonprofit charitable work and has helped raise more than $100 million over the past few years.

"I made a dreadful mistake one night, but I believe it has not defined me, and I think I have the potential to do good." Hague said he was excited to identify an opportunity to invest in Froozer.