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"We let you know when a friend is Here in your Chat so that you can give each other your full attention.

The news comes after Facebook updated its Messenger app earlier this week to include video messaging.

Users can now tap a camera icon in their chat window to open up a 'selfie' window just below their conversation.

Snapchat usage increased 60 per cent between Q3 and Q4 2013, according to the report.

Jason Mander, head of trends at Global Web Index, said that these apps are particularly attractive to teenagers because they are more private than traditional social networks, and this generation is increasingly concerned about its digital footprint.

A report published last week revealed that teenagers are moving away from ‘traditional’ social networking sites like Facebook and Twitter in favour of mobile messaging apps like Snapchat and Whats App.

Snapchat is the fastest growing social media app among teens, with this demographic more than twice as likely as others to be using it.

"Until today, we felt that Snapchat was missing an important part of conversation: presence.