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Dating italy

Once they’ve found one they like, they add him to a virtual supermarket trolley.

Then they must categorize themselves according to type, with choices that include “L’informatico” (computer geek),“Palestrato” (pumped), “Hipster” and “Tamarro” (tough guy).

Quite a few male users of the site fancy themselves as a “simpaticione” (nice guy) or a“creativo” (creative type), though Vavassori admits that the majority fit the traditional macho Italian stereotype.

The unlucky ones have to suffer in silence on the supermarket shelf. For a start, not just any old Italian Average Joe (or Giovanni) can sign up.

In their applications to join, men must fill in categories on their profile that include: “Manufacturing defects”, “User instructions” and “Features”.

In the last few years, cities such as New York and London have witnessed a boom in internet dating.

But for some reason, Italy just hadn’t warmed to the idea in the same way.

“After publishing their profile, women are literally inundated with dozens of messages from male users, half of which are of a sexual nature.” It was with this in mind that Milan-born Vavassori started Girl Shop, a free dating website that’s been active since February and encourages women to combine their love of shopping with dating.